PRIVACY POLICY
Last updated: August 2026
The Perpetual Law Firm, PLLC (“Perpetual,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through perpetuallawfirm.com (the “Site”), how we use it, and the choices available to you. It applies to visitors to the Site and to individuals who contact us to inquire about our services. It does not apply to information we collect from clients in the course of representation, which is governed separately by our engagement agreement and by our professional and ethical obligations as attorneys.
1. Information We Collect
Information you provide directly. When you contact us through the Site, by phone, or by email — including through a contact form or case-evaluation request — we may collect your name, mailing address, phone number, email address, and information about your potential legal matter. Depending on the nature of your inquiry, this may include health, medical, occupational, or exposure-related information relevant to evaluating a potential claim. You control what you choose to share with us.
Information collected automatically. Like most websites, our Site may automatically collect certain technical information when you visit, such as your IP address, browser type, device type, referring page, and the pages you view. We use standard analytics and hosting tools to collect this information; it is not used to identify you personally unless you have also provided identifying information to us directly.
Cookies. Our Site may use cookies or similar technologies to support basic site functionality and to understand how visitors use the Site. You can control cookies through your browser settings; disabling cookies may affect how parts of the Site function.
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiry and evaluate whether we may be able to assist you;
- Communicate with you about your inquiry or, if you become a client, your matter;
- Operate, maintain, and improve the Site;
- Comply with our legal, regulatory, and professional obligations; and
- Where permitted, send you information about our services.
3. How We Share Your Information
We do not sell your personal information. We may share information you provide with:
- Co-counsel, associated attorneys, or other law firms we work with to evaluate or handle your matter;
- Service providers who perform functions on our behalf, such as website hosting, case-management software, or communications platforms, under confidentiality obligations consistent with this Policy;
- Government agencies, courts, or other parties where required by law, court order, or legal process; and
- Successors in the event of a merger, acquisition, or sale of firm assets.
4. Confidentiality and Our Professional Obligations
As attorneys, we are bound by the Arizona Rules of Professional Conduct, which impose confidentiality obligations that are often more protective than general privacy law. Where those ethical obligations are more restrictive than what this Policy would otherwise permit, our ethical obligations control. Submitting information to us through the Site does not, by itself, create an attorney-client relationship or the protections of attorney-client privilege; see our Disclaimer for more on this point.
5. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect information submitted to us. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. Please see our Disclaimer for additional information about the security of information transmitted online.
6. Data Retention
We retain information for as long as necessary to fulfill the purposes described in this Policy, including to comply with our legal and professional recordkeeping obligations, and then delete or de-identify it in accordance with our normal practices.
7. Your Choices
You may contact us at any time to ask what information we hold about you, to update it, or to request that we delete information we are not otherwise obligated to retain for legal, regulatory, or professional responsibility reasons. If we have contacted you about our services, you may ask us to stop by replying to that communication or contacting us using the information below.
8. Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
9. Third-Party Links
The Site may link to third-party websites. We are not responsible for the privacy practices or content of those sites, and we encourage you to review their privacy policies separately.
10. Changes to This Policy
We may update this Policy from time to time. The “Last updated” date above reflects the most recent revision. Continued use of the Site after changes are posted constitutes acceptance of the updated Policy.
11. Contact Us
If you have questions about this Privacy Policy, please contact us:
The Perpetual Law Firm, PLLC
5635 N. Scottsdale Rd., Suite 170-W
Scottsdale, Arizona 85250
480.729.6232
This Website is Regulated by the Arizona Rules of Professional Conduct.